Working with freelancers: what you need to know as an SME?
August 2025 - For many SMEs, freelancers are a convenient way to quickly bring in extra expertise or capacity without hiring permanent employees. But how do you get started? What should you pay attention to? And how do you ensure smooth collaboration?
When should you choose a freelancer?
A freelancer is ideal for temporary assignments, peak periods or specific expertise that you do not have in-house. Think of a copywriter for your website, an IT specialist for a software project, or a marketer for a campaign. You only pay for the hours worked or the assignment, without additional costs such as holiday pay or social security contributions.
How to find the right match
You can find good freelancers through your network, specialised platforms or LinkedIn. Always ask for references or previous projects. A brief introduction or trial assignment can help you assess whether someone suits your company in terms of style, pace and communication.
Clear agreements are crucial
A freelance collaboration works best with a clear assignment description. What is the goal? When does it need to be finished? How many hours or days are planned? Record this in a contract or quotation. Don't forget to discuss who will own the intellectual property of the work and how invoicing will work.
Don't forget the paperwork
A freelancer is not an employee. You don't pay a salary, but receive an invoice. Make sure the freelancer has a valid VAT number. In the case of long-term or structural collaboration, you need to be aware of “bogus self-employment” – a situation in which a freelancer works as a permanent employee in practice, without the correct employment relationship.
Keep it personal and professional
Freelancers often work for several clients at the same time. So don't expect full-time availability, but do ensure good communication. Give feedback, keep an eye on contact moments and appreciate the work that is delivered. This increases the likelihood that the freelancer will want to continue working for you in the future.
Working with freelancers offers SMEs flexibility, speed and access to specialised knowledge. With good preparation, clear agreements and mutual respect, you can build a sustainable partnership – exactly what you need as an entrepreneur to grow your business.
