Networking in the digital world: Is physical contact still necessary?
April 2025 - The way entrepreneurs network has changed dramatically in recent years. With the rise of AI, Zoom, LinkedIn and online networking events, physical networking is no longer the only option. But does this mean that offline meetings have lost their value?
1. The benefits of online networking
Online networking has some undeniable advantages. Platforms such as LinkedIn, Slack groups and virtual networking events make it possible to make contacts quickly and efficiently, regardless of location. This saves travel time and costs, and makes building international connections easier than ever. In addition, AI-based matching tools offer entrepreneurs the chance to connect with relevant people without spending hours at networking events.
Benefits of online networking:
Low barrier: you can participate from home.
Efficiency: you quickly reach a large audience.
International connections without physical limitations.
AI and algorithms help find relevant contacts.
2. The power of physical networking
While online networking is efficient, physical interaction remains invaluable. Face-to-face contact creates deeper relationships and greater trust. Body language, spontaneous conversations and sharing a physical experience strengthen the connection in a way that cannot be fully matched online.
Why physical networking still matters:
Face-to-face contact creates trust faster.
Spontaneous encounters lead to unexpected opportunities.
Body language and non-verbal communication strengthen relationships.
More memorable interactions than an online message.
3. The hybrid approach: the best of both worlds
The key to successful networking in the modern world is a combination of online and offline methods. Online networking can serve as an initial introduction, after which physical meetings deepen the relationship. For example:
Preparing via LinkedIn: Before going to an event, make connections via LinkedIn.
Online follow-up: After a physical meeting, you keep in touch via e-mail or social media.
Digital communities as a supplement: Active participation in online groups can help maintain relationships between physical meetings.
Physical networking will not disappear, but digital tools have changed the landscape forever. Entrepreneurs who take a hybrid approach benefit from the efficiency of online networking as well as the depth of face-to-face meetings. The key is to strategically choose when and how to use both methods. That way, you build a network that is not only broad, but also strong.
