Seven Tips for a successful recruitment and hiring strategy
July 2023 - If you want to attract and retain the strongest profiles on the labour market, you need to make efforts to market your company as a top workplace. Have you yet to master employer branding? This article gives you seven tips to excel as an employer and attract the best pearls in the sea of talent.
Show your added value
Are you going to draft a job advertisement or interview? Then try to convey very precisely how you, as a company, make a difference to your staff and customers. Because that is what can win over potential employees.
Social media is a powerful, but not the only weapon in your search for talent. Channels like LinkedIn and Facebook can be used to find talent, but also to propagate your own corporate culture.
Rely on your employees as talent scouts
Don't forget your own employees too. Do they know anyone in their circle of acquaintances who would like to work in your firm? Often referrals produce very strong profiles. Do not hesitate to reward a successful hire on the recommendation of your employees, for instance with money or a team event.
Keep the work interesting
Be sure to mention advancement opportunities during the recruitment process. Highlight both project and training opportunities and day-to-day tasks where they can develop.
Set competitive pay benchmarks
Candidates sitting at the table with you are often well aware of their worth. Therefore, you yourself had better be prepared. Because if you receive an unattractive salary proposal, you might catch a bone.
Highlight the benefits
Do you pamper everyone with fitness subscriptions, team weekends or an ironing service? Play this out in your communications, and you will undoubtedly do a good job of it.
Use social media
Interacting with potential candidates through platforms like Facebook or Instagram costs you nothing and it can bring you a lot of new connections.
Spend time on exit interviews
You can learn a lot from employees who leave your company. You can use their feedback to improve your business processes and tailor your employer branding accordingly.
